Have you spotted the growing number of graphics on LinkedIn as people share ‘kudos’? Account director Emma Houghton explains what it is, how to use it and what it’s for.
What is LinkedIn kudos?
The team at Cartwright came across LinkedIn’s latest gimmick by accident after colleagues received a notification to give each other ‘kudos’ on their connection anniversary.
Just like Facebook notifies you on your ‘friendship’ anniversary, LinkedIn has started doing the same and suggesting you provide your colleague or peer with ‘kudos’ to demonstrate your appreciation of them.
You can choose from 10 kudos categories, such as ‘team player’, ‘amazing mentor’, or ‘inspirational leader’.
How to use kudos
1. Open your LinkedIn app and tap on the ribbon icon in the share box at the top of your feed
2. Select a connection or multiple people to send kudos to
3. Choose from the 10 kudos categories
4. Post to share the kudos to your LinkedIn Feed and the person you recognised will receive a notification letting them know that you gave them a shout-out, in addition to seeing it in their feed.
How long has Kudos been a feature on LinkedIn?
According to LinkedIn’s blog Kudos launched in June, and has been rolling out globally since the summer.
When should I use kudos on LinkedIn?
It seems to me that kudos is LinkedIn’s way of enabling you to show a public display of appreciation to a colleague or supplier, without the commitment of giving a full recommendation.
LinkedIn has reported that seven out of 10 employees who receive appreciation for their work say they’re happy with their jobs and that being appreciate at work leads to higher creativity and productivity.
The business social networking platform also said it launched the feature to make it easier for people give a ‘shout-out’ to those in your professional network that make a positive difference to your week.
What do you think? Have you noticed your connections giving kudos? Do you think it’s a good morale booster or completely cringe? Let us know by tweeting @CartwrightComms or dropping us a note.
Having worked both in house and agency-side, Emma has delivered a range of national and regional campaigns across multiple sectors, from home interiors, construction and the arts, to food and children’s services. She has experience in devising and delivering PR and social media strategy as well as copywriting for SEO. Send Emma an email or call her on 0115 853 2110.