Derwent Living

Raising the profile of Derwent Living

Brief

When you have been working with a client for many years, it’s not only testament to the work you do, but the strong relationship you have with that organisation. We have been working for nearly eight years with Derwent Living, the housing provider. A not-for-profit-organisation, Derwent Living manages more than 20,000 properties in the Midlands, Yorkshire and the South East.

Objectives

Our job is to raise the profile of Derwent Living among its target, trade and local press. We also support other business objectives such as sales and business development – and we provide an out of hours emergency service in crisis situations.

Strategy and Tactics

As well as fielding media enquiries and managing crisis situations, we have proactively worked on behalf of Derwent Living to communicate the groundbreaking projects that it has run at its women’s refuge. To raise its profile we have also created compelling award entries on behalf of the organisation to showcase its work

Results

We’ve achieved a great deal of coverage for Derwent – thousands of column inches in regional press, trade and in national titles such as the Daily Mail, The Guardian, Independent, The Times and The Sunday Times. As a result of our award entry, Derwent won a Guardian award for its women’s refuge work.