LIVES

Working with Lincolnshire-based charity LIVES to encourage more people to volunteer their time and support this worthy cause.

Background

LIVES is a Lincolnshire based charity providing medics and first responders, all of whom are volunteers, who give up their time to respond to emergencies in their community. LIVES takes approximately 16,000 calls a year and is the leading stand-alone charity proving pre hospital care.

Objectives

Cartwright was asked to raise the awareness of LIVES in Lincolnshire to help attract further donations and more volunteers.

Strategy and tactics
 
To achieve the objectives Cartwright needed to secure high volumes of media coverage as well as support LIVES social media platforms.
 
Cartwright works closely with the team at LIVES to create news stories about different elements of the charity including volunteer case studies, new recruits, fundraising events, donations and profile pieces on the LIVES management team.
 
Cartwright knows media get bombarded with charity news and work hard to create lead-length content that achieves sizable coverage.
Thanks to Cartwright, the LIVES team is regularly interviewed by target media as experts on health and safety.
 
Results
Cartwright achieves regular, quality coverage in target publications including The Lincolnshire Echo, BBC Radio Lincolnshire, Grantham Journal, Lincolnshire Life, Lincolnshire Today, The Lincolnite, Lincolnshire Pride, Louth Leader, Horncastle News, Spalding Guardian, Sleaford Today, Boston Standard, Grimsby Telegraph, Skegness Standard and Lincs Scene.