The Cartwright Communications team takes on the latest PR and marketing issues and discusses our recent news and highlights.
Utilising social media during unprecedented times
We all know the power of social media as a tool for communication, but it’s easy to put these platforms on the back burner as we deal with the changing world around us. Account executive Nancy Collins-Burgess explains why it’s important to stay on top of your channels and how to make the most of them in the current climate.
7 effective ways to amplify your content
It’s no longer enough to simply draft a piece of content and place it on the channel it was created for. In order to produce results and expand your audience reach, it’s important to engineer your content marketing strategy, as account manager Jemma Page discusses.
Webinars with a difference: top tips on making and hosting great webinars
As a result of Covid-19, companies across the country are having to adapt and take steps to move their business and events online. With webinars becoming commonplace across a number of industries, account executive – and producer and presenter of CC Live – Danielle Hall shares her top tips on how to take yours to the next level.
How to market in a downturn
As businesses become gripped by the Covid-19 pandemic, marketing teams have been left with some tough decisions to make about the future of their marketing spend. PR and marketing manager Helen Ansell provides tips on how to market through a downturn and the importance of maintaining brand equity through a crisis.
How to write more concisely – an easy guide
If you enjoy writing it is easy to type reels and reels of information into a press release or blog, but sometimes less is more.
Too many words can be unnecessary and over-complicated and in most cases a short, sharp sentence is usually the most effective.
The Christmas advert phenomenon and some of 2019’s festive favourites
They’ve become a Christmas countdown staple and this year is no exception, with advertisers racking their brains in the hopes of claiming the crown as this year’s favourite festive advert. Account executive Danielle Hall takes us through a few of this year’s Christmas crackers with her round up of festive adverts from 2019.