The Cartwright Communications team takes on the latest PR and marketing issues and discusses our recent news and highlights.
Utilising social media during unprecedented times
We all know the power of social media as a tool for communication, but it’s easy to put these platforms on the back burner as we deal with the changing world around us. Account executive Nancy Collins-Burgess explains why it’s important to stay on top of your channels and how to make the most of them in the current climate.
7 effective ways to amplify your content
It’s no longer enough to simply draft a piece of content and place it on the channel it was created for. In order to produce results and expand your audience reach, it’s important to engineer your content marketing strategy, as account manager Jemma Page discusses.
Coronavirus: How to navigate your way through fake news
As the UK becomes gripped by the Coronavirus outbreak and the amount of media coverage increases, so too has the level of misinformation that is currently being spread about the disease. Account executive and ex-journalist Hannah Mitchell gives us advice on how to navigate through this misinformation and recognise sensationalised and fake news.
Behind the scenes in Lapland with When You Wish Upon a Star
“Who wants to go to Lapland?” – The email subject you can only dream of landing in your inbox. We joined the non-profit organisation When You Wish Upon A Star (WYWUAS), which has a simple mission to grant wishes of children living with life-threatening illnesses, on its annual Christmas trip.
The Christmas advert phenomenon and some of 2019’s festive favourites
They’ve become a Christmas countdown staple and this year is no exception, with advertisers racking their brains in the hopes of claiming the crown as this year’s favourite festive advert. Account executive Danielle Hall takes us through a few of this year’s Christmas crackers with her round up of festive adverts from 2019.