We take home the silver at regional PR awards

Team Cartwright celebrate shortlisted campaigns at CIPR Pride Awards 2019

There’s excitement in the office this week as we celebrate a great evening at CIPR PRide Midlands, where not one, but two campaigns we delivered were held up as industry exemplars.

The industry-led awards recognise the best communications and PR professionals across the UK as well as the high level of creative work which has been delivered across the Midlands.

Our team received silver in the ‘healthcare campaign’ category for our work locally and nationally for Body Lipo Lincoln – an aesthetics and wellness clinic in Lincolnshire – aiming to raise awareness of the results-driven clinic and truly represent its founder Louise White’s ethos as a woman and businessperson.

During the campaign for Body Lipo Lincoln, Cartwright achieved:

  • 27 pieces of regional coverage achieved across print, online and radio titles alongside three national pieces of coverage in Mail Online and Daily Mail.
  • PR reach: 7,640,340
  • The menopause café event was sold-out, with all free tickets claimed in advance.

Our campaign for Facial-Flex® was also shortlisted in the ‘consumer relations campaign’ category for our six month educational and inspirational influencer and content marketing campaign. As part of this our team was tasked to encourage and increase online sales of the Facial-Flex® (direct to website) reaching women aged 40+.

During the campaign for Facial-Flex, Cartwright achieved:

  • Media coverage in: Daily Mirror, Sunday Mirror, Choice, Woman’s Weekly, Glamour (social media), The Telegraph and Prosecco Mum (blog), all with a positive sentiment.
  • PR reach: 3,748,135
  • A campaign ROI of 430%
  • Sales were increased by 1700% during the six month campaign

At a glitzy award ceremony, held at the Birmingham Conference and Events Centre, we joined hundreds of agency and in-house PR professionals to celebrate their creativity and hard work over the last 12 months.

If you want to find out more about our other campaigns and the work that we do get in touch and we’ll be more than happy to help!

By Rosie Needham-Smith

Rosie supports campaigns across the food and drink, architecture, design and retail sectors. She has extensive experience in in-house B2C PR with a background in interiors and design, securing coverage across regional, national and international titles.