City Ground redevelopment – what you need to know

Account manager Tom Snee looks at how the revamp of Nottingham Forest’s home came about, and what it will mean for both the club and the city’s construction industry.

City Ground Redevelopment – #AlwaysToBeHere

After years of speculation about potential relocation, Nottingham Forest has announced plans to rebuild the Peter Taylor Stand and redevelop the land it owns in the surrounding areas.

As the 2018/19 Football League season drew to a close, the club’s chief commercial officer David Cook addressed business leaders and key figures from across the city.

As he talked through the club’s planned City Ground redevelopment, one slide caught the attention of the room. It read:

How has this come about?

There has been talk of either redeveloping the club’s existing home or relocating to a new one for more than a decade. The latter plans ended with England’s failed bid to host the 2018 World Cup, but there has long been a sense that the City Ground needs a revamp for the club to reach its potential.

That idea was kicked up a notch when the club was bought by Evangelos Marinakis in 2017. The Greek businessman appointed Cook shortly after and immediately gave him an important job – get the stadium sorted out.

Flashforward to March 2019, when Cook stood before a packed Midlands Pavilion at MIPIM in Cannes and announced the club’s vision – a rebuilt Peter Taylor Stand, a residential offering and hospitality facilities Nottingham could be proud of.

What do the plans entail?

For the football fans, the most interesting element of the plans is the increased capacity and enhanced supporter facilities in the stand itself.

The improvements will take the capacity to around 38,000. This would make it the biggest stadium in the East Midlands, with facilities to rival Premier League clubs.

For the business side of the club, the biggest draw is the state-of-the art hospitality facilities and a huge event space on the first floor of the new stand.

This has been designed by Nottinghamshire-based international architects Benoy, with the aim of being fully flexible and customisable. Once complete, it would be suitable for a wide range of event requirements, from conferences to banquets and parties.

In addition, plans for the land the club owns in the areas surrounding the stadium will add great value to the area.

The area behind the stand will be redeveloped to include new residential blocks, with the possibility of a hotel being included once plans are finalised. The club also has plans to upgrade the boathouses on the banks of the River Trent so to meet the ground’s new aesthetic.

What does it mean for the city?

One of the key messages the club has repeated about the development is that they want it to be something that helps them and the city grow in tandem.

Cook has been vocal in his desire for the facilities to have Nottingham at their heart and has committed to using as many local companies as is practical to bring the project to life.

This has certainly started on the right foot with the appointment of Benoy as architect for the scheme, which has the potential to be a huge boost for both the city’s construction industry and the people of Nottingham.

The opportunities are there for the taking, and it’s an exciting time for the city. With major schemes like the former Boots Island site and Unity Square in the works, things are looking up for Nottingham.

By Tom Snee

Tom has extensive experience in PR, having managed accounts for flagship clients and international brands. His multi-channel content creation skills give him the tools to deliver varied and insightful campaigns across many different sectors.