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How to use social media to amplify events

It’s no secret that social media is an incredibly powerful tool for any business, but how you use it for events can fuel increased success. Account executive Katie Nelson shares her top tips for event success.

Making the most of social platforms

In this digital age, social media is an integral part of how people experience almost every event now – so this means there are a lot of ways marketers can implement an effective event social media strategy.

Whether you are organising a new restaurant opening, a networking event or a music festival with thousands of attendees, an effective social media strategy will help you get the word out and connect with the relevant audiences.

To make things simple, examine the process as three key stages – pre-event, during, and post-event.

Before your event

In the run-up to your event, your main focus should be on building a buzz and driving attendance, so make sure that your social media plan reflects this.

Remember that each social media platform serves a different purpose for your marketing.

Build the hype

Make sure to be promoting your event beforehand.

The type of event you are running will define the content, but even if an event is exclusively invite-only, still make sure you are covering it to build interest from your audience.

Building the hype means more than just talking about how you have an event coming up – it’s about making your event look desirable.

Engage with influencers, VIP guests, and other businesses who have confirmed their attendance, share sneak peeks where you can of site visits and behind the scenes prep and run competitions to win something relating to your event, whether it’s a free ticket or some one-on-one time with speakers.

Be prepared

When drafting your social media schedule, take into account that your team will be busy juggling the various operations balls necessary to make your event a success.

Schedule content in the run-up with reminders such as the time and location of the event, links to more information or to get tickets or anything else that may be relevant and stay unchanged on the day of the event.

Of course, your team will be prepped to cover the event in real time, but ensure you schedule a few bits for throughout your event so there is no chance of radio silence.

By Katie Nelson

Katie has both B2B and B2C experience across a range of sectors, including fashion and beauty, alternative finance and third sector. She now supports clients across the food and drink, architecture, design, and property and construction industries.

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