7 top tips for creating recipe videos
Over the years video has become increasingly popular and is being used widely across all social media platforms, especially targeting consumers with content such as recipes, fashion and make up tutorials. Account executive Anastasia Smith shares seven top tips for creating recipe videos.
When creating recipe videos, planning is key
Filming your own videos can be as easy as setting up a camera and pressing record, however when it comes to filming recipes there’s a few top tips that may help you along the way.
To get you started you will need a smartphone and a tripod – preferably one that will allow you to shoot from above – a good location and two people: one cooking and one filming.
Storyboards are your best friend
Before you even begin to think about filming your recipe, I strongly advise putting together storyboards. It may not always go exactly how you planned but it’s better to have an idea of what you’re going to be filming and how your video is going to look rather than figuring it out on the day.
Have a plan on which recipe you’re going to cook first, my advice would be to start with the recipe which takes the longest time to get it out of the way and help to get you into the swing of things.
Double up on your ingredients
Make sure you double check you have all of your ingredients, there is nothing worse than arriving to your location and finding you only have half of the recipe. This wastes more time and sets you back.
Don’t just buy the ingredients that you need, buy twice as many, as you will find you may need to reshoot a clip or a recipe. If you are unable to do this on the day it may mean going back and reshooting at a later date which sets back the video deadline.
Know your environment
Arrive at your location beforehand if you can, it’s important to know your surroundings and where you’re going to film and set up the camera. It’s also important to assess the lighting situation as daylight can be your friend and your enemy, this can totally depend on the time of day and time of year.
Be mindful that if your tripod is leaning against something i.e. a worktop there will be movement from the worktop that could affect the tripod and camera quality, this can make the footage appear shaky. When editing this can be addressed to a certain degree but it’s better to pre-plan in advance to avoid this inconvenience later on.
Don’t waste time
When you arrive on set try and get started as soon as possible. Set up your tripod and camera, have your first recipe in front of you and prep all your ingredients promptly.
It’s always better to have too much footage than too little but that doesn’t mean you need to spend time filming absolutely everything. Follow your storyboard and don’t get distracted by trying new things on the day.
It’s easy to get lost in filming especially when you’re on your fifth recipe, however it’s vital to check if there is any clutter such as plates in your shot because it is not easy to edit out and might mean re-filming clips. Check your props for labels and branding, such as plastic bags as you won’t want these in your video.
Make sure that ahead of the filming day the person cooking isn’t wearing jewellery or nail polish. This doesn’t look good when cooking or filming recipe videos for social media.
Be aware of your equipment and tools
If you’re filming on a smartphone, it’s always good to check what new tools you have that might enhance your videos. The latest smartphone is likely to have new features that don’t exist on an older model.
Allow time for editing and amends
You may think editing only takes a day or two, but it can be more complex than that. You will need to use, and trial different effects and branding and you will need to factor time in for amends or changes to the video structure such as clips that may need reshooting or cutting out completely.
You could potentially need a week or two to edit depending on how many recipe videos you are working with.
Here is an example of a video we created for Seasonal Spuds: