Video content - how to make your project stand out

Account manager Tom Snee gives his tips on how you can level-up your video output and make your development or project stand out.

Video content for property and construction

When it comes to how we consume content, it’s not exactly an industry secret that video is hot and getting hotter. Research from Cisco shows that by 2022, online videos will make up more than 80% of all consumer internet traffic, with more than a million minutes of video crossing the internet every second.

With stats like that in mind, it’s no surprise that the property and construction industry is increasingly looking to harness the power of video to help create a sense of space, scale and community around developments.

Whether you’re a beginner looking for a simple power-up or an expert looking for the next big thing, here are some of the ways video content can help you.

Up your game with text-led videos

From simple animations to visually stunning kinetic typography, text-led videos are a trend that has emerged in the last couple of years.

Based on the theory that people take in more of what they see than what they read, user-friendly platforms such as Lumen5 and Kapwing can convert any written content into a text-led video with minimum fuss.

Twitter’s own stats have shown that posts with video get ten times the engagement of those without, and daily video views have more than doubled to 1.2 billion in the last twelve months. If you’re just starting out on your content journey, text-led videos can help you capitalise on this trend with limited outlay, both in time and financially.

Be best in class with drones

If you’re a developer or agent looking to show the scale of an ongoing scheme, drone footage is becoming an increasingly important part of the marketing collateral.

Over the last five years, drones have entered the technological mainstream and become an essential item of any videographer’s kit. Done properly and with the correct licenses, drone footage has developed a genre and style all of its own and is generally regarded a staple of any video that requires the viewer to understand the scale of a project.

Adding clips captured from a drone immediately elevates the production values of any video, but also gives a sense of context that ground-based video can’t always achieve. If you’re already producing video content, good quality drone footage is a great way to distinguish yourself from the competition.

Raise the roof with virtual reality

Virtual reality (VR) is currently the absolute pinnacle of video content. While it is time-consuming and labour-intensive to create, the results speak for themselves and are a real quality indicator within the property and construction industry.

Architects are already beginning to use VR to their advantage. As well as allowing them to get a sense of how the spaces they have designed work, VR also makes presenting ideas to clients much easier.

Technological improvements – such as the launch of 5G – will have a massive impact on the spread of VR. Rolled out in a handful of locations earlier this year, this new generation of mobile connectivity will make VR faster and more immersive, massively enhancing the experience and (consequently) its value. If you’ve got the time and capacity to deliver it, VR is the way to make your development or project really stand out from the rest.

No matter what level you operate at, video content for property and construction businesses can help them stand out in a crowded marketplace. If you’d like a chat about how video can help your business, get in touch and speak to our in-house content marketing experts.

By Tom Snee

Tom has extensive experience in PR, having managed accounts for flagship clients and international brands. His multi-channel content creation skills give him the tools to deliver varied and insightful campaigns across many different sectors.