Well known for its expertise in placemaking, regeneration, architecture, and housebuilding, we also have a team dedicated to building products and heating, ventilation and air conditioning (HVAC).
The team has worked in this specific area of the built environment for over a decade, creating award-winning campaigns that build credibility, boost reputation, and increase online engagement to support lead generation.
Our campaigns reach key audiences including architects, specifiers, builders’ merchants, and developers by tapping into the issues that impact their profession daily, linking them to solutions that are readily available from the client.
Thought leadership is key and that’s where our team’s knowledge of what makes the sector tick adds real value; working independently and effectively to save time and therefore money – suggesting creative ideas rather than waiting to be spoon-fed by the client.
Our account director Rose Hayes heads up the building products team after working in the sector for nearly a decade and a half.
Rose has worked with leading manufacturers such as Jeld-Wen and Marley Eternit as well as merchants, including ten years working with Travis Perkins plc and its brands Plumbing Trade Supplies, City Plumbing Supplies, CCF, BSS Industrial, Travis Perkins, Benchmarx, Keyline, and Sustainable Business Solutions. This is in addition to four years working with the building products team of Tarmac.
Rose’s work has been recognised by her peers and the construction marketing world including multiple award wins for the launch of the drainage arm of BSS Industrial, the technical fabric details of Sustainable Building Solutions, and CCF’s insulation offering.
Get in touch with our building products and HVAC expert to receive a copy of our credentials and to discuss your requirements further.
We began working with Permaroof – the UK’s leading importer and distributor of Firestone RubberCover roofing products – in October 2019 on a retained basis.
In just 12 months, we have positioned Permaroof as a thought leader and given the roofing company an industry voice – securing and drafting 19 features and creating 20 news pieces resulting in 131 appearances in key press. We have also focused on reaching new and existing audiences with engaging social media content.
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Wrekin’s unique selling point is its innovative design and technical expertise; we were tasked with bringing the company’s innovation to life through a retained media relations and social media campaign. In just ten months, 16 thought leadership articles had hit its niche audience of local authorities, engineers, contractors, and utility companies. Social media engagement was up and it was a finalist for a coveted New Civil Engineer award.
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We started using PR for the first time not knowing really what to expect – we were guided through the maze by the Cartwright team. I was taken back by the attention to detail and creativity of the team. It opened up avenues and angles to our prospective markets we didn’t even think about.
They have really raised our image and profile within our sector, to the point where business associates are noticing a difference. I have really enjoyed my journey so far and cannot thank them enough.
Adrian Buttress | Permaroof UK Ltd
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Call us on 0115 853 2110 or use the contact form below.