Alchemist Nottingham: Launch event
Launching Alchemist’s 10th restaurant and bar – the first in the East Midlands.
Alchemist opened its 10th UK restaurant & bar in Nottingham – marking its first for the brand in the East Midlands. Cartwright was appointed to help manage the launch event, using the team’s expertise in the food and drink sector and in-depth knowledge of the city’s foodie culture.
We wanted to create a buzz around Alchemist’s sophisticated bar & restaurant brand launching in Nottingham, generating excitement in the run-up to and after the opening.
Using our extensive network of contacts, we hand-picked a selection of VIP guests to attend the exclusive launch party including influencers, regional movers and shakers and the city’s foodie crowd. Specially created Ouija board invitations were posted to guests who were encouraged to RSVP on social media using #AlchemistNottingham in their posts.
We managed all RSVPs and provided front of house on the night using Zkipster, ensuring that the launch party went without a hitch.
More than 450 VIP guests attended the launch party, far exceeding the expectations of the client. Guests included influencers, journalists, regional business leaders and young professionals – important demographics for the brand.
Guests also embraced social media and significant engagement was achieved before, during and after the launch party.
— Jess Berry (@jesswhoblog) February 8, 2018
— FraserBrownProperty (@FB_Property) February 14, 2018