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Alchemist Nottingham: Launch event

Launching Alchemist’s 10th restaurant and bar – the first in the East Midlands.

450 VIP Guests attended the launch

Background

Alchemist opened its 10th UK restaurant & bar in Nottingham – marking its first for the brand in the East Midlands. Cartwright was appointed to help manage the launch event, using the team’s expertise in the food and drink sector and in-depth knowledge of the city’s foodie culture.

Our approach

We wanted to create a buzz around Alchemist’s sophisticated bar & restaurant brand launching in Nottingham, generating excitement in the run-up to and after the opening.

Using our extensive network of contacts, we hand-picked a selection of VIP guests to attend the exclusive launch party including influencers, regional movers and shakers and the city’s foodie crowd. Specially created Ouija board invitations were posted to guests who were encouraged to RSVP on social media using #AlchemistNottingham in their posts.

We managed all RSVPs and provided front of house on the night using Zkipster, ensuring that the launch party went without a hitch.

Results

More than 450 VIP guests attended the launch party, far exceeding the expectations of the client. Guests included influencers, journalists, regional business leaders and young professionals – important demographics for the brand.

Guests also embraced social media and significant engagement was achieved before, during and after the launch party.

Event Management

Live events are a fantastic way to launch a new venue, product or brand, engage with stakeholders or to raise awareness of and generate interest in your business.

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We thrive on the pressure of a live event, having worked with clients on everything from restaurant and bar launches to large-scale arts festival, public consultations to county shows and round tables.