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Bistrot Pierre: Find great French flavours campaign

A content marketing approach to promoting seasonal French cuisine.

4,546 recipe e-book downloads
600+ new customer sign ups

Background  

Cartwright Communications has been working with the growing French restaurant brand Bistrot Pierre since 2015 helping to grow the brand in new markets, promote seasonal menu launches and engaging with younger consumers.

Approach

We developed a campaign to launch the group’s 2018 summer menu. A branded e-recipe book Chez Vouz was created featuring a selection of Bistrot Pierre’s newly-launched dishes and summer cocktails for customers to try at home.

The book, which takes its name from the French ‘at your home’ was distributed to the group’s existing customer database and offered as a free download via Bistrot Pierre’s website and social channels, allowing the group a data capture opportunity

Taking customers all the way from brunch to dessert, the eight-page recipe book at the heart of the three-month digital campaign featured an introduction from Adam Townsley, group executive chef, and several handy chef’s tips, from Adam himself.

Results

  • More than 600 new sign ups to the customer database
  • 4,546 downloads in total

Toni Davis: “1st book I have ever downloaded.”

Food & Drink specialists

Cartwright Communications was instructed to promote Bistrot Pierre’s new summer menu, owing to the team’s expertise in the food and drink sector and reputation for delivering great results through content marketing.

Content Marketing

Content is at the heart of an effective marketing plan, not only broadcasting your service benefits but providing your customers with useful tips and advice and establishing you as the experts.

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Our expert team can advise on the content mix that’s right for you and will boost your profile with your target audience and the media.