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Enoch Evans LLP

Cartwright Communications was appointed to support the launch of Enoch Evans LLP in Sutton Coldfield which would become the firm’s first ever office outside of Walsall since 1884.

16 pieces of coverage
263,853 reach in key titles
over 50 attendees

Background

For the first time in the 134 year-long history of Enoch Evans LLP, the firm opened an office outside of Walsall. The new Sutton Coldfield office required an event to mark the occasion and therefore Cartwright was appointed to raise the profile of Enoch Evans LLP in Sutton Coldfield using its experience and knowledge of the West Midlands professional services market.

Approach

Working with the firm’s leading partners, a selection of guests were hand-picked from corporate and commercial backgrounds including IFAs, accountants and estate agents to attend the launch event in Sutton Coldfield. We approached the brief by analysing the people Enoch Evans LLP were looking to target and worked backwards to create a launch campaign.

Cartwright managed the guest list, Enoch Evans LLP social media channels and coordinated email marketing to secure RSVPs to the exclusive invite-only event held at a new restaurant in Sutton Coldfield, Migas Tapas and Wine Bar.

We produced and edited a short film to capture the evening, including interviews with managing partner, David Evans.

Using our extensive knowledge of Birmingham and the Black Country media outlets, we also tee’ d up local journalists about the launch of the office to maximise media coverage as well targeting local community Facebook pages to let people know that Enoch Evans LLP was coming to the town.

Results

  • 37 confirmed attendees via the email marketing campaign, with over 50 attending on the evening which exceeded the target set by the client
  • Engagement and impressions increased significantly across the Enoch Evans LLP social media channels in the build-up, during and post-event
  • 16 pieces of media coverage achieved in key media titles such as Midlands Business Insider, the Birmingham Post and Express & Star reaching 263,858 people and an AVE of £13,900.89

"I just wanted to thank you all for your efforts and hard work to make the night a successful event. We received lots of positive feedback from staff and guests alike saying that they had a fantastic evening."

Colin Wilkes, practice manager

Enoch Evans LLP

Sutton Coldfield launch

Cartwright Communications was appointed to support the launch of Enoch Evans LLP in Sutton Coldfield which would become the firm’s first ever office outside of Walsall since 1884. This was due to the team’s expertise and in-depth knowledge of the professional services market and know-how when it comes to launching new brands and services.

Event Management

Live events are a fantastic way to launch a new venue, product or brand, engage with stakeholders or to raise awareness of and generate interest in your business.

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We thrive on the pressure of a live event, having worked with clients on everything from restaurant and bar launches to large-scale arts festival, public consultations to county shows and round tables.