Facial-Flex®

A six-month national PR campaign to drive online sales of the Facial-Flex®, a clinically proven exercise device, which tones 30 facial and neck muscle groups.

3.7 million reach
1700% increase in sales
430% campaign ROI

Background

Facial-Flex® is a non-invasive exercise device, which shows significant results when used every day, improving facial muscle tone. The device exercises the key muscle groups in the face and neck to improve appearance. Hailing from the States, it was designed by a plastic surgeon to help burns victims and gives the benefits of a face lift, naturally.

Approach

We developed a new website for the brand alongside a campaign of traditional PR and communications using the brand’s UK ambassador Rosemary Conley as well as key influencers in the target market for media opportunities. As part of this, we were able to develop a messaging house and brand plan, ensuring consistent messaging and quality of messaging to give added weight to the six-month PR strategy.

We worked with the Facial-Flex® team to use Rosemary’s profile, as the product’s primary influencer, to build a series of media coverage to raise awareness amongst the target market of women aged 40+.

We also secured interviews with Rosemary in glossy women’s titles aimed at the 40+ market, working with her to ensure key messages were included in all media, and delivered a sampling campaign to key national columnists, who have an interest in women’s beauty and wellness.

For the website, we delivered initial fixes, which were highlighted through an audit at the start of the project, to increase its SEO and create a better user experience.

Results

  • PR reach: 3.7 million
  • Media coverage in: Daily Mirror, Sunday Mirror, Choice, Woman’s Weekly, Glamour (social media), The Telegraph and Prosecco Mum (blog), all with a positive sentiment.
  • Sales: Sales increased by 1700% during six-month campaign
  • Campaign ROI: 430%

"“Cartwright has done a great job, especially in securing a feature in The Telegraph. It was fabulous! Thank you so much to the team for making it happen. We could not have been more delighted. Thank you to Rosie and the team who have not let go of this opportunity and ensured we achieved outstanding results.”"

Rosemary Conley CBE

Facial-Flex

A six-month national PR campaign

Cartwright Communications worked with to Facial-Flex to drive online sales of the product and gain national media coverage.

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