intu Victoria Centre: Very Important Bloggers

Working with regional influencers to promote intu Victoria Centre.

25 'VIB' attendees
215,000 audience reach


Engaging with local bloggers and influencers plays an important part in intu Victoria Centre’s PR and marketing strategy, so we worked with the team to introduce a series of ‘VIB – Very Important Bloggers’ events.

The Christmas event was aimed at not only creating a buzz online, but also to start building important relationships between the centre and local influencers moving forwards.


We utilised our extensive network of East Midlands bloggers and compiled a guest list of some of the region’s top influencers to attend the event – asking in return that they posted about their attendance on their own channels using the #intunottsbloggers hashtag.

Guests were invited to sample festive foodie treats and cocktails provided by two of the centre’s eateries as well as being able to create their very own personalised Christmas jumper and try intu’s brand new festive virtual reality experience too.


The festive blogger event was run as part of a series of ‘VIB’ events at intu Victoria Centre and was the best attended, with 25 guests on the night. Social media activity reached more than 100,000 people during the 24-hour period surrounding the event.

Posts using the hashtag generated more than 215,000 impressions on Twitter and Instagram. More than 72 generated posts from 35 individual users were achieved – more than the number of attendees at the event.


"Cartwright Communications managed the invitation process of the event, ensuring bloggers knew what time to arrive and that they were using the correct hashtag. On the night, they were also on hand to support the intu team when it got busy. Our intu Victoria Centre Christmas bloggers event was a complete hit. The atmosphere at the event was really lovely. "

Claire Culley, digital marketing coordinator

intu Victoria Centre

Retail & Leisure

Cartwright Communications was asked to support the ongoing engagement with regional bloggers at intu Victoria Centre and a series of events aimed at building relationships with influencers in the East Midlands, owing to the team’s expertise in the retail and leisure sector.

Event Management

Live events are a fantastic way to launch a new venue, product or brand, engage with stakeholders or to raise awareness of and generate interest in your business.

Read More

We thrive on the pressure of a live event, having worked with clients on everything from restaurant and bar launches to large-scale arts festival, public consultations to county shows and round tables.