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Jeunesse Global

Cartwright Communications supported with the launch of Jeunesse – an international health and beauty giant – into the UK market.

Background

International health and beauty giant Jeunesse Global aims to create a positive impact on the world by helping people to look and feel young whilst empowering each other to unleash their potential.

The American-based network marketing matrix company operates in 120 markets with 32 offices spanning six continents.

Approach

Our brief was to help launch Jeunesse Global in the UK – a new market for the global brand. Jeunesse has a number of best-selling products, including the Luminesce anti-ageing skincare collection and Reserve, a food supplement range. However, our campaign was centred on the innovative micro cream Instantly Ageless – dubbed a “facelift in a bottle”.

We adopted a ‘desk drop’ approach, sending samples of Instantly Ageless to key beauty journalists and a selection of micro-influencers. This was followed with some technical science-led features and thought leadership pieces, which were issued to wider press.

Results

The campaign was a success, with Instantly Ageless featured in key titles as well as on the social media channels of beauty journalists and bloggers.

  • Launched Jeunesse to the UK market
  • 13 pieces of coverage achieved
  • 23% national coverage including Woman, Veggie Magazine and SLOAN!
  • Reached an audience of nearly half a million

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