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Leonard Design Architects

A long-term media relations campaign to raise the national and international profile of Leonard Design Architects.

5 million reach in first 12-months
169 pieces of media coverage
688% increase in YouTube activity

Background

Leonard Design Architects is an award-winning architectural practice headquartered in Nottingham and with three further offices in London, Kuala Lumpur and Sydney, Australia. Involved in projects all over the world the practice works across a range of sectors including retail, residential, mixed-use developments and master-planning schemes. Cartwright provides retained PR support.

Approach

We worked with the team at Leonard Design to devise a long-term media relations strategy aimed at delivering three key objectives: raising the firm’s profile as an international player with specialist expertise, take a sector-specific approach and highlight its areas of strength and to showcase key projects.

Using a combination of media relations tactics – along with creating a collection of videos – our campaign focussed on building relationships with target media locally, regionally, nationally and internationally to put the spotlight on Leonard, its projects and expertise.

Results

Cartwright has been retained to deliver ongoing PR and content support for Leonard Design, with our remit extending further with additional commissions for video and copywriting services.

The firm’s media profile has increased significantly and key senior team members now have excellent relationships with key journalists.

  • 5 million audience reach in first 12-months
  • 169 pieces of media coverage in first 12-months
  • 688% increase in YouTube activity

"I take no hesitation in recommending Cartwright Communications - Liz and the team are a pleasure to work with they are super proactive and responsive and their formal reporting to us is clear and regular... oh and working with the them is great fun too ! We have recommended them to other companies and if you are thinking of meeting a PR/Press Agency then go for it - I sense you won’t be disappointed."

John Morgan, director

Leonard Design

Property & Construction

Experts in the property and construction sector, Cartwright Communications works on a retained basis to promote Leonard Design Architects and its projects across the globe.

Media Relations

Building a positive relationship with the media is an important part of any PR campaign, and our extensive contact base and in-depth knowledge of how the media works can help to raise your company profile and put you in front of your customers.

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A trusted relationship with the media is worth its weight in gold, and our roots in journalism help us to get the very best results.