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Lincolnshire Show

Building excitement and generating ticket sales for the Lincolnshire Show.

Background

Cartwright Communications has worked with The Lincolnshire Show since 2013, creating excitement about this ’must do’ event for families, schools and couples looking for a fun, educational and entertaining day.

It is attended by more than 60,000 visitors and is growing year-on-year with its roots in agriculture.

Approach

We were appointed to help the show maximise media opportunities, raise its profile in Lincolnshire and beyond, and continue to increase visitor numbers by focussing on highlighting the food and drink exhibitors at the show.

Our five-month PR campaign utilises a range of media relations activity including distributing news before, during and after the show; creating interesting opportunities to engage with the media at the event to encourage them to attend; teeing up print and broadcast interviews for the CEO of Lincolnshire Showground; managing the media centre throughout the show itself and managing all media enquiries.

Results

Every year, we achieve standout results for the Lincolnshire Show, attracting hundreds of pieces of media coverage in key regional and trade titles with around 150 journalists in attendance throughout the event.

Coverage is regularly achieved in titles including Daily Telegraph, Horse & Hound and Countryman’s Weekly – and visitor numbers continue to increase year-on-year.

"I wanted to say a genuine thank you for all of your help and support both in the run up to, and during the Show. You played a big part in keeping things running smoothly, and the coverage has been brilliant across the board. "

Rachael Kimberley, marketing manager

Lincolnshire Showground

Agriculture specialists

Cartwright Communications was appointed to deliver PR support to the Lincolnshire Show in 2013 as a result of the team’s expertise in events and has worked with the team to help consistently grow the Show’s media presence and increase ticket sales.

Event Management

Live events are a fantastic way to launch a new venue, product or brand, engage with stakeholders or to raise awareness of and generate interest in your business.

Read More

We thrive on the pressure of a live event, having worked with clients on everything from restaurant and bar launches to large-scale arts festival, public consultations to county shows and round tables.