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Nelsons

A content-led campaign to position Nelsons as industry experts.

666 pieces of coverage
38 million audience reach
48 minutes airtime coverage

Background

East Midlands-based Nelsons provides legal services for businesses and individuals across the country. The law firm is credited as one of the UK’s top 200.

We have been working with Nelsons since 2013, using traditional PR content to raise general awareness of the law firm, its services and specialist partners, with a key focus on the East Midlands. We also have a particular focus on supporting Nelsons and its clients with inquests and medical negligence cases.

Our approach

We have worked closely with the team at Nelsons over a number of years to develop an integrated PR and content marketing strategy that works hard to gain exceptional media coverage, grab attention online and raise the firm’s profile in front of its target audiences.

To do this, we blend traditional media relations with digital tactics, using outreach PR and a ‘click-able’ content strategy to boost customer enquiries and increase links back to Nelsons’ website. We have also been supporting Nelsons in developing dozens of videos for its website and social media channels.

Results

Our content-led approach consistently delivers exceptional results for Nelsons both on and offline and in national, regional and trade publications.

Between June 2018 and May 2019 alone, we generated 666 media articles with a reach of almost 38 million. We also secured multiple broadcast interviews – totalling 48 minutes in airtime – for professionals from the law firm.

"We work very closely with Cartwright on our communications strategy as a whole. As well as handling all of our media relations, they provide strategic advice, support our social media activities and develop video content. The team are fantastic to deal with, working very much as an extension of our team"

Anna Smith, director of marketing

Nelsons

Professional Services

Cartwright Communications was instructed to deliver a content-led campaign to establish Nelsons and its team as experts in their field, owing to the team’s experience within the professional services sector.

Content Marketing

Content is at the heart of an effective marketing plan, not only broadcasting your service benefits but providing your customers with useful tips and advice and establishing you as the experts.

Read More

Our expert team can advise on the content mix that’s right for you and will boost your profile with your target audience and the media.