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Nelsons

A content-led campaign to position Nelsons as industry experts.

10 million audience reach
300+ pieces of coverage
20% increase in followers

Background

East Midlands-based Nelsons is credited as one of the UK’s top 200 law firms and provides legal services for businesses and individuals across the country.

Cartwright Communications has been working with Nelsons since 2013, using digital and traditional PR content to raise general awareness of the law firm, its services and specialist partners, with a key focus on the East Midlands. We also have a particular focus on supporting Nelsons and its clients with its inquests and medical negligence cases.

Our approach

We have worked closely with the team at Nelsons over a number of years to develop an integrated PR and content marketing strategy which works hard to gain exceptional media coverage, grab attention online and to raise the firm’s profile in front of its target audiences.

To do this, we employ a range of traditional and digital PR tactics alongside our expert consultancy in social media to help grow both audience and engagement online. In blending traditional media relations with digital tactics, we regularly achieve exceptional results on and offline.

We have developed a proactive media plan including everything from supporting with high profile inquests and the associated press enquiries to creating in-depth content pieces highlighting the expertise of the Nelsons team. Online, we have also developed a social media protocol and policy as well as templates for internal use to ensure a consistent tone of voice on owned channels.

Results

Our content-led approach consistently delivers exceptional results for Nelsons both on and offline. In 2017 alone, we generated nearly 300 media articles and reached more than 10 million people.

We regularly secure broadcast interviews for Nelsons professionals as well as getting their name in the papers and online.

During a 12-month period our activity on Twitter and LinkedIn saw a 20% increase in followers across both platforms – with engagement increasing too.

  • 300 pieces of coverage
  • 10m people reached
  • 20% increase in social media followers

"We work very closely with Cartwright on our communications strategy as a whole. As well as handling all of our media relations, they provide strategic advice, support our social media activities and develop video content. The team are fantastic to deal with, working very much as an extension of our team"

Anna Smith, director of marketing

Nelsons

Professional Services

Cartwright Communications was instructed to deliver a content-led campaign to establish Nelsons and its team as experts in their field, owing to the team’s experience within the professional services sector.

Content Marketing

Content is at the heart of an effective marketing plan, not only broadcasting your service benefits but providing your customers with useful tips and advice and establishing you as the experts.

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Our expert team can advise on the content mix that’s right for you and will boost your profile with your target audience and the media.