A Complete Refresh of Cutting Edge - a social housing framework

A brand refresh was recommended to provide a basis for building a consistent presence across the media, social and the website for Cutting Edge – a social housing framework.

We initially undertook a brand workshop with the team at Cutting Edge to understand the type of brand they wanted to be and their unique selling point in the market.

Following this, we developed a number of concepts for brand design and key message development to position the business in line with similar organisations and ensure all partners are referring to Cutting Edge consistently.  This also allow us to differentiate them from their competitors. We are in the process of developing a promotional video, website and PR to launch their new framework.

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