A strategy was quickly put in place to boost the consumer profile of Pork Farms and Wall’s Pastry, while supporting Addo’s profile in local and regional press. The team was also tasked with positioning Mike Holton, brand marketing manager, as a thought leader on the snacking industry within trade press.
New product launches were a central part of the solid media relations strategy, with creative campaigns planned to hit at key points throughout the year.
Supporting the improvement of both consumer brand websites was essential with optimised copy and digital consultancy provided.
The focus of the corporate activity was centered on maximising Addo’s LinkedIn page, in addition to ongoing crisis communications support.