Alchemist Nottingham: Launch event

Launching Alchemist’s 10th restaurant and bar – the first in the East Midlands.

  • 450
    Attendees

    VIP Launch Night

BACKGROUND

Alchemist opened its 10th UK restaurant & bar in Nottingham – marking the brand’s first in the East Midlands. Cartwright was appointed to help manage the launch event, using the team’s expertise in the food and drink sector and in-depth knowledge of the city’s foodie culture.

OUR APPROACH

We wanted to create a buzz around Alchemist’s sophisticated bar & restaurant brand launching in Nottingham, generating excitement in the run-up to and after the opening.

Using our extensive network of contacts, we hand-picked a selection of VIP guests to attend the exclusive launch party including influencers, regional movers and shakers and the city’s foodie crowd. Specially-created Ouija board invitations were posted to guests who were encouraged to RSVP on social media using #AlchemistNottingham in their posts.

We managed all RSVPs and provided front of house on the night using Zkipster, ensuring that the launch party went without a hitch.

Results

More than 450 VIP guests attended the launch party, far exceeding the expectations of the client. Guests included influencers, journalists, regional business leaders and young professionals – important demographics for the brand.

Guests also embraced social media and significant engagement was achieved before, during and after the launch party.

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