Baxter Freight

We worked with Baxter Freight to deliver a truly integrated communications plan, which included press, social media, design work, SEO, video creation, internal comms and much more.

  • 13mil
    plus

    reach

  • 28 mins
    plus

    of national airtime

BACKGROUND

Baxter Freight is a customer service-driven logistics provider based in the UK with a global reach. Founded in 2014, the Nottingham headquartered firm works with a network of long-term partners, preferred suppliers and the wider freight market to ensure the most suitable products are supplied at a competitive price.

OUR APPROACH

We supported Baxter Freight with a multi-channel, integrated communications strategy to position the company as the go-to firm for freight and haulage.

This included a range of tactics, beginning with a full rebrand including updated logo and marketing material, in addition to the design, development and content for its new website.

We supported the firm’s internal communications through quarterly staff newsletters and a set of designs for the internal screens around the office.

We also handled all the external comms, producing regular content for all the relevant social media and press channels as well as quarterly digital customer mailers. This included the creation of video content.

 

Results

In addition to full marketing support, the client’s profile was boosted through the 12 months of successful press and social media activity:

  • A reach of more than 13,300,000 people
  • 88 pieces of coverage secured
  • Radio and TV coverage included BBC Breakfast, ITV Central, BBC Radio 5 Live, BBC Sunday Politics and more
  • Print and online coverage included The Times, Logistics Manager, Daily Express, New Statesman Business, ContentLive and more
  • 28 minutes and 19 seconds of airtime
  • Full re-brand including website, marketing materials, logo, messaging house and tone of voice documents

Testimonial

“Cartwright worked with our team through every step of the process, while coming up with new ideas for helping communicate our messages. We were really impressed with the company’s professionalism and guidance and would confidently recommend them to businesses with similar requirements.”

Ian Baxter | chairman at Baxter Freight

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