
OUR APPROACH
We developed a campaign to launch the group’s 2018 summer menu. A branded e-recipe book, Chez Vouz, was created featuring a selection of Bistrot Pierre’s newly-launched dishes and summer cocktails for customers to try at home.
The book, which takes its name from the French ‘at your home’, was distributed to the group’s existing customer database and offered as a free download via Bistrot Pierre’s website and social channels, allowing the group a data capture opportunity.