A content marketing approach to promoting seasonal French cuisine.
Recipe e-books
Of new customers
Cartwright Communications has been working with the growing French restaurant brand Bistrot Pierre since 2015 helping to grow the brand in new markets, promote seasonal menu launches and engaging with younger consumers.
We developed a campaign to launch the group’s 2018 summer menu. A branded e-recipe book, Chez Vouz, was created featuring a selection of Bistrot Pierre’s newly-launched dishes and summer cocktails for customers to try at home.
The book, which takes its name from the French ‘at your home’, was distributed to the group’s existing customer database and offered as a free download via Bistrot Pierre’s website and social channels, allowing the group a data capture opportunity.
Taking customers all the way from brunch to dessert, the eight-page recipe book at the heart of the three-month digital campaign featured an introduction from Adam Townsley, group executive chef, and several handy chef’s tips, from Adam himself.