
OUR APPROACH
To raise awareness of potatoes and drive sales, we commissioned a national survey to spark friendly debate around a clear North/South divide on the preferred Christmas dinner plate.
Easy implementation was key during the client’s busiest time of the year, to help drive sales in the weeks leading up to Christmas.
We drafted a national consumer press release, 11 regional press releases and designed a ‘mash map’ infographic to clearly highlight the regional percentages of those who prefer mashed potato on their Christmas dinner plate.