
OUR APPROACH
A key target of the PR plan was to reflect Church Farm Care’s exceedingly high standard of care on a regional and national level. The amazing story of patient recovery, and the quick and decisive actions of head of nursing Maria Spollin, were the ideal way to bring this messaging to life.
Cartwright leveraged its existing media relationships as well as maximising the changed interests and working style of journalists during the COVID-19 lockdown.
This intensive media relations strategy was backed by a drive to boost Church Farm Care’s social media channels with content that illustrated its key messages, alongside the central story of Maria and the 13 recovered patients.