CPMG Architects

A visual approach to showcasing a brand-new office space

  • 25
    Media Hits

    Across regional and trade

  • 1.8
    Million

    Estimated Reach

  • 4K
    Video Views

    on social media

  • 230+
    Engagements

    on social media

Background

We have supported CPMG Architects with PR activity for a number of years, sharing positive stories around the team’s high-quality projects and expert people. This PR support also saw a campaign around the national architecture practice’s move into a new office in Nottingham city centre, following more than two decades in its previous headquarters.

OUR APPROACH

The office move was communicated directly to the key media audiences through press releases and leveraging our excellent journalist contacts across regional and trade media.

To support the announcement, we produced a video showcasing the new office design. This video also featured talking head interviews with CPMG’s managing director and the key directors discussing the motivations for the office move and CPMG’s ongoing vision.

Throughout the video, the excellent, high-quality design of the new office was thoroughly showcased, along with highlighting the ways in which CPMG’s team had brought a derelict, historical building in the centre of Nottingham back into full use.

RESULTS

Through a targeted approach to the media, the communication of the office move generated 25 media hits, which had a combined audience of more than 1.8 million.

More than 4,000 video views were achieved, along with more than 230 social media engagements.

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