Derwent Living

Protecting the Derwent Living brand in a crisis.

BACKGROUND

Derwent Living is a ‘profit for social purpose’ organisation providing affordable housing across the midlands and was acquired by the Places for People Group in 2017.

We have been working with Derwent Living for more than 10 years providing regional PR, copywriting and crisis communications support.

Derwent Chambers Court

OUR APPROACH

We devised a precise media relations strategy with Derwent Living, which seeks to raise its profile and protect its reputation among its target trade, local and regional media. Crisis communications plays an important part of our role, and we understand the importance of managing hostile media enquiries quickly and efficiently.

When a potential media crisis strikes, such as resident complaint of ASB, we are quick to inform the team at Derwent Living and draft a media statement with brand reputation in mind.

Alternatively, using our knowledge of media law, we’re able to halt a story in its tracks and prevent any negative stories reaching the media.

Results

Our extensive experience in delivering crisis communications support has ensured that any hostile media enquiry has been dealt with promptly and with minimal damage to Derwent Living’s reputation.

We have also ensured that several potential media crisis situations have been avoided entirely.

We provide this support 365 days a year.

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