We developed a new website for the brand alongside a campaign of traditional PR and communications using the brand’s UK ambassador Rosemary Conley as well as key influencers in the target market for media opportunities. As part of this, we were able to develop a messaging house and brand plan, ensuring consistent messaging and quality of messaging to give added weight to the six-month PR strategy.
We worked with the Facial-Flex® team to use Rosemary’s profile, as the product’s primary influencer, to build a series of media coverage to raise awareness amongst the target market of women aged 40+.
We also secured interviews with Rosemary in glossy women’s titles aimed at the 40+ market, working with her to ensure key messages were included in all media, and delivered a sampling campaign to key national columnists, with an interest in women’s beauty and wellness.
For the website, we delivered initial fixes, which were highlighted through an audit at the start of the project, to increase its SEO and create a better user experience.