Innes England - Market Insite

Taking an industry-leading event online

  • 389
    ATTENDEES

    at the event

  • 25
    AUDIENCE QUESTIONS

    answered by the panel

  • 77%
    CONVERSION RATE

    from registration to attendance

BACKGROUND

Innes England’s Market Insite is a blue-ribband event in the East Midlands’ property and construction industry, providing all the details of the biggest deals on commercial property, as well as exclusive insight from the firm’s experienced and knowledgeable agents on their areas of specialism.

However, when Covid-19 necessitated a change of approach, our video team stepped up to create the first ever online version of the annual showpiece.

APPROACH

With lockdown rules preventing physical gatherings, we mobilised our industry-leading CC Live platform to take the experience of Market Insite online, combining pre-recorded presentations with a live Q&A hosted over Zoom by our team of trained broadcasters.

RESULTS

The event received 500 registrations – the maximum for the event platform – with 389 attendees for the event.

The panel of experts answered 25 questions from the audience, replicating the interactivity of the physical event.

The 77% attendee rate ranked in the top three of all webinars hosted on the CC Live platform

Testimonials

“Another fantastic, professional event. Well done everyone.”

 

“Thank-you all a very informative and interesting event and very well managed!”

 

“Excellent event… well done Innes England and Cartwright Communications”

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