
OUR APPROACH
We utilised our extensive network of East Midlands bloggers and compiled a guest list of some of the region’s top influencers to attend the event – asking in return that they posted about their attendance on their own channels using the #intunottsbloggers hashtag.
Guests were invited to sample festive foodie treats and cocktails provided by two of the centre’s eateries, as well as being able to create their very own personalised Christmas jumper and try intu’s brand new festive virtual reality experience too.