Jeunesse Global

BACKGROUND

International health and beauty giant Jeunesse Global aims to create a positive impact on the world by helping people to look and feel young whilst empowering each other to unleash their potential.

The American-based network marketing matrix company operates in 120 markets with 32 offices spanning six continents. We supported with the launch of Jeunesse into the UK market.

OUR APPROACH

Our brief was to help launch Jeunesse Global in the UK – a new market for the global brand. Jeunesse has a number of best-selling products, including the Luminesce anti-ageing skincare collection and Reserve, a food supplement range. However, our campaign was centred on the innovative micro cream Instantly Ageless – dubbed a “facelift in a bottle”.

We adopted a ‘desk drop’ approach, sending samples of Instantly Ageless to key beauty journalists and a selection of micro-influencers. This was followed with some technical science-led features and thought leadership pieces, which were issued to wider press.

Results

The campaign was a success, with Instantly Ageless featured in key titles as well as on the social media channels of beauty journalists and bloggers.

  • Launched Jeunesse to the UK market
  • 13 pieces of coverage achieved
  • 23% national coverage including Woman, Veggie Magazine and SLOAN!
  • Reached an audience of nearly half a million

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