Our brief was to help launch Jeunesse Global in the UK – a new market for the global brand. Jeunesse has a number of best-selling products, including the Luminesce anti-ageing skincare collection and Reserve, a food supplement range. However, our campaign was centred on the innovative micro cream Instantly Ageless – dubbed a “facelift in a bottle”.
We adopted a ‘desk drop’ approach, sending samples of Instantly Ageless to key beauty journalists and a selection of micro-influencers. This was followed with some technical science-led features and thought leadership pieces, which were issued to wider press.