OUR APPROACH
Our brief was to not only boost sales but also the perception of the development within the local area. We therefore employed a number of tactics including media relations, stakeholder engagement, social media support, event organisation and video content to achieve this.
We supported every milestone – from work completing on site to the first residents moving in – with a comprehensive PR strategy. Our media relations focused on these milestones, helping to boost the local perception with good news stories.
We also produced monthly social schedules, creating a style for imagery and graphics that lives on to this day. To support our social media work, we also ran a Facebook advertising campaign to raise awareness of the brand. We recommended a competition-led approach to incentivise users to ‘like’ the page. This was a success, reaching 8,237 people, generating 428 engagements and resulting in 204 new followers for the page.
Another key part of our work was stakeholder engagement. To help boost the local perception of the development, we improved community relations by supporting with event organisation for residents and locals.