Keystone Developments

We worked closely with the Keystone Developments team to help boost the visibility and sales at its luxury retirement village, Carrington Gardens, in Humberston, Lincolnshire.

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Keystone Developments, part of Longhurst Group, has a proven track record in delivering superior homes and works with trusted partners to design and build bespoke new build properties, with quality design and a commitment to sustainability.

Located on the prestigious Humberston Avenue in Lincolnshire, Carrington Gardens – a 200-home retirement village – includes a mixture of one, two and three-bedroom bungalows and one and two-bedroom apartments exclusively designed for over 55s.

Keystone Developments


Our brief was to not only boost sales but also the perception of the development within the local area. We therefore employed a number of tactics including media relations, stakeholder engagement, social media support, event organisation and video content to achieve this.

We supported every milestone – from work completing on site to the first residents moving in – with a comprehensive PR strategy. Our media relations focused on these milestones, helping to boost the local perception with good news stories.

We also produced monthly social schedules, creating a style for imagery and graphics that lives on to this day. To support our social media work, we also ran a Facebook advertising campaign to raise awareness of the brand. We recommended a competition-led approach to incentivise users to ‘like’ the page. This was a success, reaching 8,237 people, generating 428 engagements and resulting in 204 new followers for the page.

Another key part of our work was stakeholder engagement. To help boost the local perception of the development, we improved community relations by supporting with event organisation for residents and locals.


Overall, our campaign was a success with an incredible amount of content generated and a noticeable increase in footfall to the site.

  • Every home was reserved or sold during our work with Keystone Developments
  • Two videos filmed featuring the general development and the first residents to move into Carrington Gardens
  • We helped to organise and promote three events – a festive Christmas event, an Easter event and a summer themed event
  • Local and regional press coverage in the Lincolnshire Echo, Grimsby Telegraph and Humber Business
  • Trade press coverage in The Negotiator and Professional Housebuilder & Property Developer
  • Reached an audience of more than 175,000 people
  • Successful Facebook advert campaign, which reached 8,237 people and resulted in 204 new followers for the Keystone page

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