Knights PLC

Supporting Knights’ ambitious plans for growth through PR and digital

  • 350
    Pieces

    of media coverage

  • 8%
    increase

    in national coverage YOY

BACKGROUND

Knights plc is the fastest-growing regional professional services business in the UK. Cartwright Communications was appointed to support the firm’s ambitious plans for growth and targeted strategy through PR and digital.

OUR APPROACH

Knights is a fast-paced business that demanded a highly targeted approach that would raise the profile of its specialist services, highlighting it as a key employer and increasing its online presence via social media. Establishing CEO David Beech as a leader in his field and other office heads within their regions was also an important focus.

A focus was placed on corporate news stories such as mergers and acquisitions and major deals; expert comment and thought leadership articles targeted towards national and trade journalists; developing and implementing social media protocol and templates to ensure a consistent tone of voice. We also provided internal communications support surrounding the launch of a new intranet system.

Results

During a 24-month period, we generated nearly 350 media articles within target publications regionally, nationally and within key trade titles including setting up journalist interviews at MIPIM for the team. National media coverage was also increased significantly – rising by eight per cent in just 12 months.

“The team is incredibly proactive and knowledgeable in our sector. Its added value and breadth of services, including digital and video, has really benefitted us too.”

Yvonne Sidwell | Knights Plc

 

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