Lincolnshire Show

  • 5
    day

    project

  • 13
    pieces

    of unique video content

  • 60,000
    page

    views

BACKGROUND

We have worked with The Lincolnshire Show since 2013. In March, the Lincolnshire Agricultural Society made the heart-breaking decision to cancel the 2020 Lincolnshire Show due to the coronavirus outbreak. Fast forward a couple of months and it was announced that the much-loved event was going online for the first time in its history.

The action-packed day, which was designed to suit all ages and tastes just like the traditional show, was filled with virtual entertainment, online networking, live music, cookery demonstrations and much more.

 

OUR APPROACH

To execute this mammoth plan, our content creation specialists were brought on board to film a selection of videos that were broadcast throughout the day.

From start to finish – including storyboarding, arranging interviews, on-location filming and editing – the project was completed in just five working days and included 13 pieces of unique content.

Presenter-led links were recorded to help visitors navigate the wide breadth of activities and events on offer, and interviews were filmed to give people a taste of what it’s like behind the scenes at one of the county’s most popular events.

Results

The videos were a great success, with our opening link making it into the top five most popular videos on the day, and really set the Lincolnshire Show Online apart from other showgrounds who had taken the decision to go digital.

From Australia to America, viewers from all across the world came together virtually to be part of the show, with the general manager of the Queensland Chamber of Agricultural Societies getting in touch directly to congratulate the team for their vision.

The virtual show has also quickly become one of the most successful online agricultural shows to date, with more than 60,000 page views recorded throughout the day. The website also saw more than 10,000 unique visitors to the website in just one day. This would be a third of the usual visitors to the traditional Lincolnshire Show, if it were held on one day instead of the traditional two days.

“When we made the decision to cancel the traditional show this year, we were absolutely devastated, but we tried to be positive and quickly thought of ways to keep the Lincolnshire Show alive – and the Lincolnshire Show Online did exactly that.

“We have been overwhelmed by the support received, from our exhibitors, sponsors, partners and most importantly the visitors, online or in person, who help bring the Lincolnshire Show to life.”

Jayne Southall | CEO of the Lincolnshire Agricultural Society

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