Moodbeam

Sparking national and international debate on measuring the mood of employees through wearable technology.

  • 91.4
    Million

    Estimated Reach

  • 2
    lunchtime TV debates

    Device discussed by household names on two major broadcast channels’ lunchtime programmes.

  • 2,000
    Percent

    Increase in website users and page views in one week.

BACKGROUND

Moodbeam is the first wearable device that logs how users feel at the push of a button. The team’s initial mission was to promote the product to a wider consumer market, as well as raise the profile of its entrepreneurial founders and the story behind the company. Our activity pivoted in response to a change in the company’s focus – to highlight the device’s B2B capabilities for employers.

Moodbeam devices

OUR APPROACH

The focus was on media relations – generating press releases, longer form case studies and features – to achieve high impact coverage in key titles. The team has worked hard to established strong journalist relationships, proactively pitching to existing contacts to secure national coverage and make content work as hard as possible for the client.

Working with industry partners, the team has also supported the launch of the device use within the construction industry.

Results

  • Overall reach from May 2020 to the end of January 2021 exceeded 90 million.
  • The device was discussed by household names in lunchtime slots on ITV‘s Loose Women and Channel 4‘ Steph’s Packed Lunch. This and a spike in national coverage sparked international debate and saw website traffic increase by more than 2,000% in a week.
  • Key coverage in trade, regional, national and international press – including BBC Online, Yorkshire Post, Management in Practice, Daily Mail, Forbes, TechRound, iNews, WIRED and Pick Me Up!

What Moodbeam Had to Say

“I wanted to take the opportunity to thank you for all your efforts. To say we’re over the moon about the Forbes piece is an understatement. Thank you to the team and your expertise for landing such a fantastic piece of journalism, and I’m personally delighted as I know how hard your worked to secure this.”

Christina Colmer McHugh, co-founder

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