Our content-led approach has achieved fantastic results for Permaroof UK over the past six months, securing high-quality coverage in key trade and regional titles.
Between October 2019 and August 2020, we secured 19 features and drafted 20 news pieces, as well as providing support with social media content, LinkedIn articles, and award entries. The construction firm was mentioned in a total of 131 press clippings with a reach of 1,669,604. We calculated that Permaroof UK had 70% share of the industry voice through key trade titles in comparison to its two main competitors.
Titles included: Professional Builders Merchant, Builders Merchants’ News, Professional Builder, Real Homes, Builders Merchants Journal, Roofing Today and Roofing, Cladding & Insulation.
Our team quickly implemented a strategy of creating more people focussed and advice-based posts to boost engagement.
Its Twitter, Facebook, and Instagram bases continue to grow while LinkedIn has seen an average monthly engagement rate of 4.99% – peaking at 6.91% in January. According to marketing platform Aamplify, an engagement rate above 2% is considered to be very good.
The team works closely with Permaroof UK’s dedicated SEO team. Through the provision of optimised content, Cartwright has supported with a 111% increase in Google searches for Permaroof UK, with an additional 571 new potential customers spending significant time on the client’s website after engaging in its social media platforms.