Pick Everard

A multi-channel approach to PR in the property industry.

BACKGROUND

Pick Everard is one of the UK’s leading multi-professional construction industry firms. The firm provides a comprehensive range of engineering, architectural and construction management services. Our retained service to Pick Everard includes national and regional PR strategies to ensure the firm is represented across the UK to its target audiences.

We used a content-led approach, combining traditional and digital PR, events and creative social media tactics in order to gain great results.

OUR APPROACH

Pick Everard is a growing business and its PR and digital communications need to reflect its ambitious vision of becoming the most highly regarded consultant in the property and construction industry.

We have worked with the Pick Everard team to develop a hard-working PR and content strategy aimed at promoting the firm among its key growth sectors, maintain its reputation among existing audiences as well as supporting strategic development campaigns such as Women in Engineering.

As well as employing a range of traditional and digital PR tactics including a proactive pipeline of media opportunities, newsjacking pivotal news stories and arranging media interviews, we have also introduced a number of new communications techniques. Our expert award submissions also regularly secure silverware for the team.

We also work with the team on a range of online content including video creation, podcasts and social media. These are often in support of industry roundtable events focussing on a key theme such as Women in Construction – which we arrange, host and live stream online.

Results

Since starting to work with Pick Everard six years ago, Cartwright has transformed its PR and communications. We have worked closely with the team to evolve from a solely media-focussed approach to a content marketing strategy including a range of innovative on and offline tactics.

Our media coverage remains exceptional – we regularly achieve some 400 media hits a year – and the firm’s profile among key audiences has skyrocketed. Key spokespeople are now an industry ‘go-to’ for journalists looking for comments and we regularly secure extensive feature pieces in trade publications such as Building, Construction News and Public Sector Build Journal.

The Perspective podcast series is going from strength to strength and our industry roundtable events are fast becoming a much-anticipated date in the calendar for professionals invited to attend.

Additionally, print media coverage has been secured across local and regional titles, as well as trade publications such as Property Week and Construction Enquirer, and national titles such as the Financial Times.

 

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