Police Mutual

Internal and external communications support around a major acquisition

BACKGROUND

We were engaged by Lichfield-based Police Mutual to undertake a PR and communications project. The project was specifically to highlight its acquisition of Forces Financial, provider of financial products to the military and UK police.

OUR APPROACH

As well as external PR this project also involved our planning and managing a programme of internal communications to answer potential concerns and FAQs from employees at both companies surrounding the acquisition and what it would mean for them. The objectives of the internal communications programme were to ensure employees were kept in the loop, that they understood what the deal meant for them and the business they worked for.

Results

Media coverage was achieved in publications including the FT Advisor, Post Magazine, Birmingham Post, the Business Desk, Insurance Times and Express and Star series.

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