
OUR APPROACH
To gain interest and attract viewers, we issued a press release to the media announcing that Nottinghamshire Pride was going digital and liaised with journalists to set up multiple broadcast interviews for the Nottinghamshire Pride team to further promote the event.
We also updated the website to direct people towards the online event and created social media content that was posted across Nottinghamshire Pride’s social media channels, announcing the acts and telling people how they could tune in.