Background
As part of an ongoing public relations campaign for Fletchergate Industries’ first bar outside of the city centre, The Beeston Social, we hosted a VIP launch party to give NG9’s movers and shakers an exclusive first night of fun at Beeston’s new favourite venue.
Approach
We undertook extensive community outreach to ensure attendees were from local businesses, clubs, and residential areas, creating a database of people ready to make The Beeston Social their new haunt.
Results
The launch event was a great success to kick-start The Beeston Social and raise awareness of what the venue has to offer, through word of mouth and social media engagement.