The Good Food Group

Raising personal and brand profiles in food trade and regional titles

  • 965k
    AUDIENCE

    reach

  • 37
    PIECES

    of coverage

  • 7
    BACKLINKS

    to The Good Food Group website

BRIEF

The Good Food Group needed support with raising its profile as a leading food consultancy business in both trade and business press.

The consultancy also wanted to boost the profile of managing director, Ross Carlin to demonstrate his expertise and position him as a thought leader within the industry.

Furthermore, The Good Food Group tasked us with elevating the brand’s social media presence with high-quality, industry-specific content.

APPROACH

During the first three months we leveraged its existing trade media contacts to raise both the company and Ross’ profiles through latest news, brand partnerships, and securing profile opportunities and interviews.

Other support ranged from producing stand-out copy for awards submissions and speaking opportunity applications, to delivering topical and engaging thought-leadership copy for the brand’s LinkedIn profile

RESULTS

In the first three months we achieved coverage in 19 national and trade publications and 18 regional pieces.

A total of 965,777 people across key trade and regional titles saw the coverage.

We helped The Good Food Group and MD Ross Carlin to achieve two award shortlistings – Great British Entrepreneur Awards, Disruptor of the Year, and The Grocer Gold Awards, Business Initiative of the Year.

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