Given the scale and importance of the project, we opted for a combination of traditional media relations and stakeholder engagement to ensure buy-in from all parties.
The site’s history had caused the Nottingham public to become sceptical of any development plans, so community engagement was crucial in the early stages of the project. To achieve this, we organised several public events for a variety of audiences.
As well as a two traditional public consultation days, an event was held in the Creative Quarter, which is situated adjacent to the site. This event allowed invitees to take part in workshops with the development team, brainstorming ideas and concepts for the regeneration.
In addition, plans for the site were shown in a presentation slot at 2019’s NIPIM event, which runs parallel to the annual MIPIM property exhibition.
The visibility of the project’s key figures was also a significant part of the public engagement strategy, with broadcast media appearances scheduled around its major milestones, such as planning submission and approval.
In addition to engaging the public, we put an intensive lobbying strategy in place, organising monthly meetings with major Nottingham City Council stakeholders, including the leader of the council and the head of the planning department.