UK Meds

  • 29
    million

    reach in six months

  • 57
    national press

    name checks

  • 22
    quality

    back links

BACKGROUND

We worked closely with UK Meds to develop a ‘click-able’ content strategy that would create an added boost of consumer awareness for the first six months of 2020. The recommended tactics would resonate with its target audience and increase links back to the online pharmacy’s website to improve visibility.

 

OUR APPROACH

We started by analysing the pharmacy’s sales figures for statistics we could use to form the basis of “click-able” press releases and then spoke to UK Meds’ clinical team to add specialist advice and knowledge. This allowed us to create news pieces that were not only interesting but useful to the reader while positioning UK Meds as a voice of authority among consumer audiences.

We also built relationships with health journalists at national publications to offer comments on relevant subjects and build the credibility of the online pharmacy team.

Results

From January to June 2020, the team generated 102 media articles with a reach of more than 29 million (a 168% and 894% increase respectively when compared to the final six months of 2019).

UK Meds was namechecked 57 times in the national press – an increase of 850%  – in titles such as The Mirror, The Sun, Daily Mail, Daily Telegraph.

The online coverage generated 22 links back to the UK Meds website, including 12 follow links, which secured multiple e-commerce transactions.

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