HEAVENLY DESSERTS

PR STRATEGY
0 m
audience reach
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pieces of coverage
0 m
influencer audience

BACKGROUND

This international restaurant franchise, founded in 2008 by Mohammad Imran and Yousif Aslam, prides itself on delivering the very finest artisan and luxury desserts. The innovative company, impressed by our track record in working with leading food and drink brands, asked us to increase its media profile so it could reach more customers and prospective franchisees.   

APPROACH

We research and deliver interesting news content, such as global food and drink and consumer trends, to food and franchise media titles. We aim to attract audiences UK-wide and support the brand’s expansion plans into Canada, the US and beyond.   

We also spearheaded the launch of Heavenly Desserts’ first London zone one store in Marylebone, using our vast experience of organising engaging restaurant events. 

RESULTS

Just three months into our close working relationship and the proof was in the pudding, with excellent results across leading regional, consumer and trade titles, including Time Out London, MCA Insight, What Franchise, Hello! and The Caterer. The Marylebone launch was a big success, with more than 150 VIP guests sharing positive and creative content to an influencer following of more than 1.23m.  

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FEEDBACK

5/5