PAGABO

PRESS OFFICE
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audience reach
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BACKGROUND

We have been working with Pagabo, the nationwide procurement framework provider, to increase market awareness of the company, its frameworks and additional initiatives and to establish the senior leadership team as experts in the field.   

APPROACH

We created a busy pipeline of PR opportunities, from news and opinion pieces to exclusive interviews in key titles such as Building, Construction News and Public Sector Building Journal. We were keen to showcase the projects procured through its frameworks – with press releases, features, ecosystem support and more. Our team also supported Pagabo with additional activity around the launch of its parent company – The 55 Group – during this evaluation period, including announcements and re-positioning brand messaging. We were also able to provide additional services including video production and webinar support.

RESULTS

We cemented Pagabo’s growing reputation in trade media, with 221 media hits through PR activity, and positioned Pagabo and its key figures at the forefront of industry reaction to any legislation or topical events in the industry, such as the levelling-up agenda.  

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FEEDBACK

5/5