Marketing

BECOME A DISRUPTIVE BRAND.

When working with the same brand day in day out, it can be a challenge trying to bring new ideas to the table. That’s where we come in. With a fresh pair of eyes and a whole lot of experience launching brands in the consumer and B2B space, we elevate your product or service to the next level. Our strategic prowess will have your competitors floundering for a share of your voice.

WHAT WE DELIVER

INDEPENDENT RESEARCH

360 research acts as a benchmark from which to build the strongest brand equity possible. From an external perspective, we research and report on the perceptions and sentiments of your brand and undertake competitor analysis.

Who and what do you want to be as a brand? We facilitate interactive brand workshops with a cross-section of your key internal stakeholders to harness their skills and expertise in a structured and proactive way.

 

 

REBRANDS & LAUNCHES

Is your brand fading into the background? We work with our clients to support them across the entire rebranding process and beyond.

We are experts in establishing brand positioning, tone of voice, brand archetype and establishing your point of differentiation. We also work with our incredible designers to give your brand that visual sparkle to outshine the competition and earn you the recognition your brand deserves.

We will then support you with an agile launch plan that sends shockwaves through the market.

WEBSITE DEVELOPMENT

As with many rebrands, a platform you always need to be refreshing and fine-tuning is your website. We can project manage this process from start to finish. From collaborating with the tech bods on optimising the user experience, to producing high performing SEO copy and visuals with the designer, we take the stress and the technical jargon of the build away from you so that you can crack on with the day job.

INTERNAL COMMUNICATIONS

It has been proven over and over again that having a strong team culture is linked to increased revenue for the business. That’s because employees are the lifeblood of any organisation. On a daily basis, they are on the frontline interacting with customers and representing your business. W devise strategies which make your team feel valued, informed and listened to.

Find out more

  • PEOPLE IN PROPERTY

    PEOPLE IN PROPERTY

    Embedded in the property and construction industry as we are, we know the importance of networking to this sector. So, in 2017, we set up our very own series of networking events called People in Property – or PIP. The events became so popular, we expanded all over the country. It’s going great guns and we’re setting up more in 2020/21.

    Read more
  • CC Live

    CC LIVE

    CC LIVE

    A new and unique service offering from Cartwright, CC Live was created by our team of seriously talented TV presenters and producers during the Covid-19 pandemic to help our clients nurture integral relationships. Built and produced much like a news report, each episode features conversations with industry leaders from a range of sectors, discussing topics that matter to you. Forget death by PowerPoint webinars –  think short, snappy, succinct thought leadership in a magazine style ‘webisode’.

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  • PLACEMAKING

    PLACEMAKING

    Engaging those with a shared interest in your project is the bread and butter of successful placemaking campaigns. We design the innovative marketing and communication strategies to get you heard.

    We thrive on seeing the reimagination and reinvention of public spaces. As specialists in communications across the built environment, we have the contacts and skills required to make a tangible difference in the delivery of your project, no matter how big or small.

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Establishing brand architecture

The brand had acquired a number of businesses and expanded it’s offering over the years, but continued to lead with the PermaRoof brand which became a confusing message to customers. There was also a lack consistency or unity across the brand identities. We created a cohesive brand family, that utilised distinct colour coding for each subsidiary to bring it up to contemporary standards and set itself apart from competitors. We also developed a range of social media templates to ensure each subsidiary really ‘pops’ on the PermaGroup social channels.

A complete refresh of Cutting Edge - A social housing framework

cutting edge stamp

Permaroof Re-brand

Earlier this year, PermaRoof decided that it needed a re-think on how all its different products could tie together under one umbrella.

 

We explained to the Cartwright team that it needed to be clear that all of these areas came under the same company, even when they were being marketed as standalone products. We knew the end goal but were unsure how to get there, which is why the project was taken over by Cartwright Communications.

 

All the product category logos were redesigned, with a colour scheme that reflected the product but also made it clear they came under one brand. They were all then displayed under the flagship company PermaGroup, with a write up on how we provide ‘permanent solutions to age old problems’. This means there is a solid, clear storyline behind each category, which also helps cross-sell each brand.

 

We were so pleased with the results that we decided it should also have its own website, so the picture was clear for all to see, and we now use this new branding across all our marketing.

Permagroup

GET IN TOUCH

Our offices are open from Monday-Friday 9am-5:30pm.
Call us on 0115 853 2110 or use the contact form below…

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