By Maria Potter – digital executive
We’re the construction PR agency with national reach and regional expertise who will help get your product or service in front of the right people to increase brand awareness, generate leads and boost sales. We help build a presence in the publications that bridge the gap between your brand, industry experts and the general public.
Our work is always connected to robust digital strategies that drive website traffic and improve online rankings, ensuring the best business leads land in your inbox to fuel impressive sales growth.
Read more about our construction PR team and how we can help you to cut through a noisy market and reach your desired audience.
5 marketing and PR tactics to improve brand awareness in the construction industry
1. Search engine optimisation
Without at least some presence on search engines, your business will not have a crucial competitive advantage in your industry. Make sure you’re high up on Google’s all-important first page with optimised content and a strong social media presence.. SEO can help you generate quality leads, boost your long-term marketing strategy and provide quantifiable analytics to track progress
2. Organic and paid social media
Organic and paid social media allows your construction business to reach a wider audience and utilise all possible touch points through a solid strategy. Our social media experts can help you develop regular content schedules with clear and consistent reporting to pinpoint your most effective ideas and Inform future posts. Whether you’re publishing in-depth thought leadership pieces on LinkedIn or attracting new audiences through Instagram, we can help.
3. Organising launch events
Make a splash with launch events in your sector and create a lasting impression with your desired audience. Our PR specialists will bring your ideas to life. With a large book of nationwide contacts, we can help you make the right connections – whether you want to link up with local stakeholders, district council members, influencers, journalists or industry experts.
4. Communicating your ESG commitments and sustainability goals
Eco-friendly business practices are common topics for discussion within the construction sector – especially when taking a look at potential corporate social responsibility (CSR) initiatives. ESG commitments and sustainability goals help to build customer loyalty, attract investors, future-proof operations and gain a competitive edge. We will work with you on how to share these goals and streamline your ESG communications.
5. Thought leadership articles and white papers
Construction organisations that want to cement their position as market leaders should invest in content marketing. Our team of ex-journalists can produce in-depth and well-researched thought leadership pieces and white papers. Creating compelling content is guaranteed to increase your brand awareness, improve your online reach and connect with your target audiences.
How do we connect the dots and build strategic relationships for our clients?
We’ve attended MIPIM, in Cannes, for almost a decade, carrying out PR, digital and event support for a number of local authorities and public bodies
We attend UKREiiF, the National Housing Conference and other key exhibitions.
Talk to our construction PR experts
Contact us today and find out how we can support your team, help to meet your construction business goals and implement your marketing strategy.