PR

Public relations, known as PR, is the way organisations communicate with the public – building a positive and trustworthy reputation and brand awareness to boost long-lasting growth. 

Using traditional and digital methods, successful PR strategies can boost brand credibility and results through targeted exposure to key audiences, opening doors to increased sales and leads. 

PR companies use their strengths in media relations and copywriting to create strong editorial-led content about a business through compelling press releases, inspiring thought leadership articles, technical opinion pieces and topical comments to strengthen its industry standing in target publications.  

A successful PR campaign can use a number of different tactics to build a relationship with target audiences and increase brand awareness, including: 

• Comms strategy – A comms strategy is a plan for communicating with your target audience. By precisely targeting relevant groups, a communications strategy can build credibility and lead to sustainable growth.  
• Media relations – A great media relations strategy is worth its weight in gold. The key is in understanding what the media wants and delivering the right content to ensure it appears in titles relevant to an organisation’s industry.   
• Crisis comms – It’s important that negative press attention doesn’t pose a threat to  a company’s reputation. Through developing appropriate crisis management strategies and statements, an organisation can be helped to manage the ideal response to avoid a potential problem having a detrimental effect on business.  

PR agencies enhance brand recognition and will handle the reputation of an organisation through owned, earned, and paid communications, working within a client’s key performance indicators to achieve set goals. 

PR agencies offer a range of services across digital marketing, PR and SEO, social media, event management, branding and influencer marketing as well as using media relationships to ensure content appears online, and in print and broadcast media. 

There are many benefits of working with a PR agency:  

• Credibility – boost a brand’s reputation with its target audience through high-quality content that establishes a business as a leader in its field 
• Cost-effectiveness – PR is a more cost-effective method of reaching a larger audience, compared to paid advertising. If a target audience identifies a brand as trustworthy, it is more likely to buy its products or request its services  
• Improved communication – PR helps a company share more information with the public, attracting a larger audience of prospective customers that understands its aims and values